Walmart sells jeans for peanuts. Household brand names, like Lee’s or Levi’s, retail for under $50 and make a lot of noise about it. So is it possible to defend jeans that sell for as much as $300? Men’s Health writer Sandra Nygaard thinks a case can be made.
She says “Spending $300 on jeans sounded crazy to me before I arrived here with Jeff Shafer, the owner and designer of the California-based premium-denim label Agave. Agave is one of a dozen high-end brands that use Caitac to finish (or sometimes rough up) jeans that can cost as much as $250. “High-end jeans are like microbrew beers,” Shafer says. “Sometimes a Bud is great, but if you’re someone with discerning taste, then you’ll know why the good stuff is worth it. There’s a passion for what’s behind the finished product.“
For Spring 2010 Tuttle Distinctive Sportswear presents Agave’s Luxe Touch Waterman Jeans in three colors … by the way, they don’t sell for $300.
I totally agree. In this time, with the economy the way it is I would second guess any decision to purchase jeans for that price let alone the several shirts that I own. However, the fact that they fit me perfectly, (6’5 with 35″ 1/2 inch wingspan and 36 1/2″ inseam) doesn’t hurt. I have had no problem with spending over 100.00 on a T-shirt that not only fits perfectly, but feels amazing (not to mention looks better than amazing). I can not say that I have found (and I am constantly looking) any designer that pleases me more than Jeff Shafer.
Just my 2 cents
Mike Lomenzo
Comment by Mike — March 19, 2010 @ 1:04 am