The Clotheshound

December 23, 2009

What’s behind a Designer Label name?

Filed under: Fashion Industry, Fashion Trends, Golf — Tags: , , , , , , — The Clotheshound @ 2:27 pm

The term designer label refers to clothing and other personal accessory items sold under an often prestigious marquee which is commonly named after a designer.  One interesting trend concerning designer label garments is that although in the past they have been regarded as elitist and generally the province of the rich and wealthy, the deep recession that started to bite in the United States in 2008 saw thousands of women’s designer label fashion items making their way into recycle stores online. Labels like Ralph Lauren, Zac Posen and Chanel were now affordable to the general population.

An additional business trend within the ‘designer label’ industry has seen the general accessibility of the brands increase through increased affordability. This creates a paradox for the labels in question: By reducing their prices and increasing their market size, they increase their profit and customer base. However, in doing so, they alienate their extremely affluent customers who appreciate the social status accorded to them by the designer brands. This causes many of the more affluent customers to continually seek out new brands and rely less on those that are excessively commercialized – thus eventually leading to new designer brands. The rise of the internet has provided customers access to a designers and brands that they would have otherwise not known about through online commerce.

Tuttle has consistently offered “designer label” apparel, more by dint of their specialized focus, i.e. golf or resort wear, or by dint of unique style and limited distribution.  This underscores the demographic attributes of the designer label customer – unique, quality oriented, active and focused.  Currently we offer the following designers among others:

Currently we are offering these and other designer label items at a 15% savings off retail.  This is an ideal opportunity to obtain these unique and limited items at substantial savings.

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